DRNK COFFEE FRANCHISE

15 years ago, Thomas Nariman, founder of DRNK coffee + tea, first entered the franchise world. Since then he’s operated 7 different food and beverage concepts from Johnny Rockets to Pinkberry. After opening 40 locations and learning the good, the bad, and the ugly in franchising he decided to launch his very own concept! In 2013, DRNK coffee + tea was born with the goal to disrupt the coffee franchise model.

With the rise of third wave/boutique type coffee shops serving ultra-expensive coffee, Thomas saw the opportunity to deliver that same great quality but for an increasingly mobile consumer, maintaining a traditional coffee shop setting. DRNK coffee + tea has a vibrant swagger and sophisticated appeal offering a diverse selection of hot and cold organic coffees and teas; In addition to world class, handcrafted organic espresso beverages along with freshly made breakfast items, paninis, wraps, and salads.

Our formula for success is simple: serve high quality products, provide relentless customer service, create a comfortable and inviting environment for our guests. We believe in challenging normalcy in everything we do. We certainly do thank mediocrity for the offer, but DRNK doesn’t fit into that saturated market. That’s the attitude and mindset we possess and we work in concert with our franchise partners to deliver that guest promise.

Thomas Nariman

Chief Executive Officer

Mitch Baker

Chief Marketing Officer

Boris Horvat

VP of Operations

Amir Atighehchi

VP of Strategic Growth

Fouad Helmy

Senior Director of Franchising

SUPPORT – OPERATIONS

Our operations team is built to be hands on with franchisees! We spend two weeks training franchisees in Hollywood, CA and spend at least one week training staff at the franchisee’s location. Our in-depth program helps franchisees understand day-to-day operations including customer service, overseeing cost of goods, labor, hiring  and maintaining equipment.

When it comes to operations, we’re very serious about supporting our franchisees. We want to ensure a comfortable store environment for both our partners and their customers. Our training team will be available for ongoing support and new product introductions. Quarterly franchise meetings allow franchisees to get updated on new products, training and new programs.

Our mission is to ensure franchisees can operate their stores to a high standard, preparing drinks and food that will reflect an exceptional customer experience.

SUPPORT – MARKETING

DRNK coffee + tea’s marketing is designed to be hyper-focused on the local trade area. Our marketing team works hand-in-hand with franchisees in developing Grand Opening campaigns, so that the neighborhood immediately feels the presence of newest coffee shop in town!

To drive traffic to the stores we direct our efforts in guiding you to implement a variety of marketing tactics and the development of a Local Store Marketing plan which includes proven tactics such as on-site sampling, direct mail campaigns, bounce back coupons, loyalty programs and more. However, we’re different than most QSR franchise organizations. We’re investing major efforts into modern marketing tactics such as geo-focused content marketing in the form of blogging and of course taking advantage of the wide but targeted reach social media has on all platforms. Bottom line, a well-executed marketing plan added to our on-going LTO and product offerings and continued support equals a successful DRNK coffee + tea.

Why DRNK ?

To say the future is bright would be an understatement. DRNK coffee + tea is a growing franchise built for long-term growth. We invest great efforts into research and development, making sure we’re way ahead of the curve. Our goal is to constantly re-invent ourselves as leaders in the specialty coffee space. We’re consistently in the lab testing new products forecasting the next big hit! This culture carries to our marketing strategies and operations support. The latest technologies are always tested at a corporate level, ensuring added value to be implemented across the system.


Costs


Type of Expenditure

Low

High

Domestic Franchise Fee

$40,000

$40,000

Training Expenses

400

8,000

Real Property

6,000

22,000

Property Improvements

161,600

232,300

Computer Equipment and Software

11,000

22,000

Office Expenses

1,000

2,000

Signage

10,000

26,000

Furniture and Equipment

64,000

148,000

Utilities

1,000

2,400

Uniforms

500

1,000

Inventory

7,000

10,000

Market Introduction

3,000

10,000

Insurance

1,000

3,000

Licenses and Permits 1

200

2,500

Legal And Accounting

1,000

3,000

Dues and Subscriptions

500

1,000

Additional Funds

20,000

40,000

Total

$328,200

$573,200


Qualifications


Partners who have passion for business and believe in our concept.

Experience as a multi-unit food or retail operator with successful development experience.

Sufficient capitalization: Minimum net worth of $500K, with liquid assets of at least $150K.

A strong commitment to community and a desire to be really great at this!

Strong, experienced leadership skills.

Demonstrate exceptional managerial skills and business acumen.


Benefits


The average consumer is becoming more educated in varieties and qualities of specialty coffees around the world. In 2013, DRNK coffee + tea saw this as an opportunity to serve people who expect higher quality yet expect the traditional speed of service their life demands. Becoming a DRNK coffee + tea franchisee has many benefits that a partner can capitalize on.

Built-in Operational System: All the tools are in place for you to operate your business effectively.
R & D: We're intune with the coffee industry, constantly identifying the newest and hottest trends.
Strong Buying Power: We are constantly overseeing prices and negotiating all items to put franchisees in the best position for success.
On-going Support: From the day you start your business to everyday thereafter we are always providing you support from operations, training and marketing.
Proven Model: DRNK coffee + tea's current operating locations demonstrate that model works! Our franchise partners continue to enjoy incredible success from a brand perfectly targeted towards the more sophisticated coffee consumer while offering the ideal franchise operating model!

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* This is not an award of a franchise. Awarding of franchises occur after your review of our franchise disclosure documents and our approval process.

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